The bookstore began experiencing financial difficulties in late 2011, with the store closing in February 2012 due to this.
The new owner of the bookstore, Ruta Skujins, changed the name of the store to True Colors Bookstore, and both names were in use during the transition period. In November 2008 it was announced that the store changed ownership and as a result, the Amazon name could not be used by the new owner as it was owned by. Transfer of the ownership of the store happened at the end of June, according to an e-mail sent by the store to customers on June 17. Ruta Skujins, with the help of her partner, Joann Bell, decided to take over the store. The business announced that they were closing down at the end of June 2008, and buyers came forth to carry on the store as an independent bookstore. The store in 2012 with a "going out of business" sign in the window. After sometimes acrimonious legal proceedings, the case was settled in November of that year, with Amazon Bookstore assigning its common law rights in the Amazon name to and giving a license back to Amazon Bookstore Cooperative for use of the Amazon name. In 1999, the cooperative sued for trademark infringement. Working conditions were sometimes difficult and included an unsafe neighborhood and a building with no heat where pipes froze and people had to wear gloves inside the store. This arrangement lasted for about two years before the book store moved to Minneapolis' Lesbian Resource Center and then migrated through a series of different storefront addresses. The books were kept in the front room of the women's collective they lived in and books were only available from 3 to 6 PM or by special arrangement. In 1970 when Amazon was founded by Rosina Richter Christy and Julie Morse Quist, it was far from a full-fledged bookstore.
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